taranaki
steelformers
mountainairs

taranaki
steelformers
mountainairs

Logo Design

Basketball is a global game and a marketable look can go a long way to building a huge brand for a team. Smokeylemon's design team have taken our local Taranaki Steelformers Mountainairs and given them a world-class look to drive them forward into the new season. We took the essence from the old logo and created a more dynamic, marketable emblem with hand rendered fonts, bold modern colours and a look that distinctly belongs to Taranaki. #ProtectThePeak

 

Airs logologo

Print and advertising

We needed a range of media from VIP season passes to player cards and digital billboards. All of these were designed with the new Taranaki Steelformers Mountainairs branding in mind, which creates a cohesive, bold and eye catching design unique to Taranaki.

 

Airs projects layoutPrint v2

Website design

The already established website received a quick overhaul to bring in the updated brand look.

 

Airs projects layoutAirs website design

Social

The brand has been given huge coverage and support Taranaki wide, we needed to provide up-to-date imagery to support this. What resulted was a range of bright, modern and once again eye catching designs.

 

Airs projects layoutSocial