Their marketing portfolio included an old-fashioned and limited website that listed only a few products. Most of their budget was spent in traditional media with little direction or measurement criteria in place. Considering the highly competitive marketplace both locally and online, a holistic marketing strategy was needed.
We set up marketing goals that included a more effective digital presence with a strong focus on targeting, measurement and data analysis. The change also consisted of a new retail language that switched from traditional and fact-based to evocative and inspirational, supported by modern and refreshing imagery.